No matter how powerful our neurological impulses may be, it still takes real, demonstrable and measurable behavior to build a sustainable, positive corporate culture of performance. Think, if employees are motivated and committed, how mimicry can build to create a powerful, embedded positive culture. Obviously, this has huge implications for corporate culture. The brain is built to mimic, and in that way, we often conform subconsciously to the energy and actions of those around us. This article from Fast Company describes the brain and the way we work with others. If culture is about people, let’s take it a step further–what is going on in an employee’s head and how they affect (and are affected by) others can build a positive, effective corporate culture or deteriorate into a negative corporate culture. If corporate culture can make the difference in performance, innovation, and employee development and retention, then what is the bottom line for fostering that organizational environment? The fact of the matter is that, at the most basic level, an organization is simply a group of individuals working towards a goal- the generation of corporate culture, therefore, stems from the individuals who make up the organization, from leadership to the front-line workers. No amount of modern furnishings, stocked kitchens, happy hours, or young, hip workers can create a corporate culture.īut what difference does it really make? A pretty big, one according to the data- this article from Science Daily on a study from the University of Southern California and the University of Minnesota puts it in stark terms: ”Corporate culture is, above all else, the most important factor in driving innovation.”ĭoesn’t get much more cut-and-dry, so the question on the minds of business leaders should be how to create an effective corporate culture. It’s hard to define and even harder to get right. Corporate culture is the amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work. Among the many factors that affect an organization’s ability to innovate, compete, and engage employees and customers is corporate culture.
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